UX Researcher & Designer
My Work
As a UX research consultant, I help organisations understand how people experience their digital products and what to change to improve that experience. I partner with product, design and business teams to translate their questions into focused research plans, then deliver the work from start to finish: usability testing (moderated and unmoderated, remote and in person), expert walkthroughs, journey mapping, concept and prototype testing, and CX measurement using NPS, SUS and CSAT alongside behavioural data.
I recruit participants globally, including hard-to-reach and vulnerable groups, and run both face-to-face events and remote studies, with careful attention to consent and data privacy. I work hands-on with tools including UserTesting, Qualtrics, SurveyMonkey, Survicate and Power BI. I focus on turning findings into recommendations teams can act on, which has informed four digital products and led to measurable gains in engagement, usability, and revenue.
The P-STEP project (pstep.co.uk), funded by the European Space Agency (ESA), developed an mHealth app to provide air quality information on walking routes to promote safe outdoor physical activity. The app uses evidence-based health guidance, environmental information, and AI to personalise achievable targets, find clean routes, and give tailored advice and information to people with various long-term conditions.
Some of my main responsibilities as the HCI Lead of P-STEP included deciding, defining, and executing user-centred design strategies throughout the different stages of the project; collecting and analysing user requirements; creating user journeys and test case scenarios; designing low and high-fidelity prototypes of all the interfaces in the app; using data analytics to support decision processes; managing Junior UX Designers; and supporting diverse means of usability testing.
GO-LAB (golabz.eu) was a project funded by the European Union's Horizon 2020 that expanded on an extensive collection of interactive online (virtual and remote) laboratories, with dedicated supported tools (learning apps) and multimedia materials, to create innovative and interactive online lessons for STEM subjects.
In my role as an HCI Specialist at GO-LAB, I was part of the team that conducted heuristic evaluations of the existing tools, organised group discussions and participatory design workshops with hundreds of end-users across Europe, qualitatively and quantitatively evaluated all new features and tools, and proposed amendments and new designs that could improve the overall user experience and user engagement.
Funded by the European Union’s Horizon 2020, the ARETE Project (areteproject.eu) aimed to deliver highly usable, useful and desirable Augmented Reality (AR) technologies and contents, to influence a wider uptake and further stimulate their creative usage in the industry and academia.
My work for ARETE mainly consisted of recruiting participants, conducting remote experiments, using qualitative and quantitative methods to collect and analyse user responses, and publishing research findings in conferences and journals.
I have also contributed to the research, design and development of products across manufacturing, distribution, health, education, technology and entertainment. My work spanned user research, customer and data insights, usability testing and end-to-end UX design, as well as using wearable sensors to measure aspects of the user experience and designing and building mobile apps and websites.
